Ok, let's put this into context. Since I can't publish this post until after the competition, I'll date it for you. It's February 13, Whitney Houston died yesterday and I'm knee deep in research for the NSAC competition.
The last few weeks have been about nothing but finding the one thing that connects Nissan to the Millenials. We found it. Everything for the Millennials right now is about the nostalgia that these young people are now experiencing.
In your 20's, you get to look back on all of the fun things that happened in your youth, from the toys you played with and the activities that you participated in (like playing outside) to the boy bands you loved. For me, I had a love for Duran Duran. I was torn between John Taylor and Nick Rhodes. As a teenager, nothing said "Rebel" to me more than a boy that had the courage to wear eyeliner and still be a man's man, so I'll just leave my nostalgia trip into my teens right there.
As we all know, as I hit my 20's, I became a hippie revivalist. I love bell bottoms, Jimi Hendrix, the whole gamut all the way to wanting my own Summer Of Love. It's a very tangible emotional connection to me because my rebellious nature enjoys their anti-establishment view of things. Along with that, being a hippie revivalist of the 90's, I was also into the grunge scene from Mother Love Bone to Pearl Jam and Nirvana. (I still love Dave Grohl and the Foo Fighters, who doesn't?)
Now comes the comedy, which brings us to my activities for the evening. I just got done watching videos of the Spice Girls, *NSync, The Backstreet Boys and a few other 90's tween bands. Ok, someone call the dentist, I think I have cavities and a severe case of sugar shock going on. By the way, my gaydar totally tripped off when I watched Lance Bass...how anyone couldn't know that kid was gay back then is beyond me, but like I say, I don't care if you're blue, green, aquamarine, gay, straight, whatever, I've got respect and love for you all the same so it doesn't matter if that kid was gay or not, it's just surprising that people didn't figure it out until he came out.
Oy veh. I'm holding on to Eddie Vedder's Doc Marten's for dear life. I have a severe need to cuddle with a piece of Kurt Cobain flannel as well. Mid-way through going through the hundreds of vids on YouTube, I had to boot up "Smells like teen spirit" to even get a rational view of the world. I am absolutely just mortified and repulsed by all of that sugar rah-rah. Matching suits? Ok, yeah, The Beatles did it, but oh wow, my 40 year-old body can not handle watching that enormous expanse of mass media induced sugar. I dare you, go back and watch a few hundred pieces of tween media from the 90's and I swear to you your teeth will hop out of your mouth, look at you and say, "Really?"
I mean, it's bad enough that we're going through Pokemon, but to hear grown men, I'm talking 22-year-old men, swooning over Tommy the Green Power Ranger, it's enough to make me want to vomit. I cannot believe what is coming out in the focus groups I've been doing. It makes me want to run screaming like a madwoman into the night going, "NO! No more! I can't take it!" Seriously, I'm beginning to believe their whole lives were sponsored by some toy or some boy band.
But then, oh yes, I had to hear from my sweet darling Amanda (who I love dearly) say, "If *NSync put together a reunion tour, I would BUY THAT TICKET." When she said that, I nearly keeled over. Oh, my body internally convulsed and I prayed for the '03 Mitsubishi Eclipse commercial featuring Dirty Vegas' "Days Go By" and remembering sitting on the balcony of The Joint at the Hard Rock Hotel surrounded by movie and rock stars, watching The Eagles at the hotel's opening. By the way, watching The Eagles live totally rocks. Don Henley on drums for the win. Ok, for all of you Gen-X'ers who need a bit of help, here's a link to Henley's "Boys of Summer" to ease the sugar shock.
Don't get me wrong, while the other students in my class were mere tweens dreaming of getting their parents to take them to a Spice Girls concert, I was impersonating Baby Spice at the nightclub I was working at, in a dance team skit for "Wannabe." This was of course followed up by me getting up and doing a solo as Meredith Brook's "Bitch" just to get the sugar sloughed off my body as quickly as possible. But getting up and doing an edgier song was never enough, I had to follow it up by raving to some of the great electronica of the late 90's. Oh yeah, when I booted up the Spice Girls tonight, my body involuntarily convulsed with all of that sugar going on.
It's not easy being 40 and going down memory lane with these young people. I want to keep my mind open, I really do, so I did my best to stuff all that sugar down my gullet without throwing up, but oh man, it was a rough one.
On their list of things they love from their childhoods I could understand, like No Doubt or Third Eye Blind. Those I could get into, after all, who doesn't love Gwen Stefani? But things like Pogs, Arthur, The Magic School Bus, Rugrats, Doug and other things just flew over my head. Sailor Moon? Really?
I guess I've gotten old, or simply my love of all things "groovy" go over their heads just as much as Tamagotchi goes over mine. When they said "Tamagotchi" in the focus group, I went "WTF'ie?" Even after Wikipedia'ing it, to the shame of my technojunky background, I still don't know WTF it is! LOL
Yeah, their sense of nostalgia is completely different from mine and I'm doing my best to embrace it. My fave though is my gal Lizzie who, when I asked for soundtrack cuts, gave The Spin Doctors and 4 Non-Blondes. Bless you Lizzie. Bless you.
But, I'll cap this off with the commercial idea that sprang from my head after hearing Amanda wanting to buy a ticket to an *NSync reunion show...it's my idea of a perfect Superbowl ad to kick of a campaign. I'll leave it to you to judge it.
Fade up:
A girl driving an orange *NSync themed Nissan Versa pulls up to a stoplight, girl bops to the sounds of the song "Bye Bye Bye" as the radio blares the song and out the rolled down car windows.
Another car pulls up, this time a black and blue Backstreet Boys themed Nissan Versa pulls up, the sounds of the song "Backstreet's Back" come out of the speakers as the radio blares the song.
Each girl has a small photo of their boy band icon framed and attached to their sun visors.
Each girl lowers the visor, blows a kiss and says a line to the photo, disparaging the band supported by the other car.
An "imaginary" Nick Carter from the Backstreet Boys appears in the passenger seat of the Black Versa, looks at the driver and says, "You're not going to let her get away with that, are you? Show her what it's like to be a part of the Backstreets."
An "imaginary" Justin Timberlake of *NSync appears in the passenger seat of the Orange Versa, looks at the driver and says, "C'mon baby girl, you can take her. We're *NSync, you and me."
The "imaginary" passengers disappear as the two girls glare menacingly at each other, revving the engines of their cars, getting ready to drag race when the light turns green.
As the light turns green, before the girls can hit the gas, a Nissan Leaf goes flying by both of them with Britney Spears' "Oops, I did it again" blaring out of the stereo.
Logo fades in:
Nissan. Innovation for You. Innovation for All.
Fade to Black.
I don't get to write that ad for competition because I'm not on the "creative" team. Oh well, at least I get to write it for my Ad Copy-writing class. Do you think an ad like that would go viral? I'd say yes and I'm positive Amanda would hit "share" on Facebook in no time flat.
But that ad will never see the light of day besides to you nice folks.
My semester thus far can be summed up in a single word: Stymied.
Showing posts with label education. Show all posts
Showing posts with label education. Show all posts
Monday, April 30, 2012
Sunday, November 22, 2009
UC protests
Every Sunday, I take a look at the news to get abreast of what's happening in the world, and of course, to see if there is anything I can contribute to the Monday Evening discussion of law and schools for my Nevada School Law Course.
Tonight, I flipped on CNN.com to find that California has raised tuition to all of their public universities by 32%.
My question is:
How in hell are we supposed to get an education if we can't afford it?
The UC protests are close to home. It only takes 5 hours to drive from my apartment in Vegas to the campus of UCLA. If the tuition increase stands in Cali, how are students in Nevada supposed to relax knowing that they just may be next?
What happens in Cali affects us. When the Northridge Earthquake hit Los Angeles in 1994, we felt the tremors here in Vegas. I remember being at a friends house when the apartment started to shake. We turned on the news the next day to find whole sections of the 10 and 5 freeways laying in rubble on the ground. The movies "Speed" and "Lethal Weapon 3" all had scenes in them that were missing sections of freeway because of the quake. Almost overnight, the population of Las Vegas went from 620,000 to over 1.2 million. The city doubled in size because of the quake. Now tell me that what happens in Cali doesn't affect Nevada.
UCLA, UC Berkley, etc, they all have tremendous reputations for turning out some of the finest students. Are they now just reserved for the rich elite that can afford exorbitant tuition fees because of the depth of their parents pocketbooks?
Now with the rising tuition costs, who says that Nevada Governor Jim Gibbons, the man who loves to gut and cut education in Nevada every chance he can get, won't do the same?
It's bad enough that the public education system in Nevada ranks 48th in the nation. Let's add a whole new list of problems that will arise from students leaving California schools to go to universities like UNR (Reno) and UNLV so that they can stay close to home, IF they can even afford tuition here at all with the out-of-state tuition fees. What about Oregon and Arizona as well? Arizona is the only state who is WORSE than Nevada on the national list for the standard of education, but with rising costs, where else are these students going to go?
What's worse is how it will affect campuses like UNLV. Undoubtedly, we will see an increase in enrollment, an increased demand for campus housing and other services provided by the UNLV. How are we supposed to hold the influx of students that will come from this latest case of bureaucratic idiocy? It's bad enough we have highway congestion that has resulted from Californians moving 5 hours up the road to Vegas, taking highways that were built for 620,000 that now have to service 2 million. What about water? Vegas is in the desert. It's bad enough that we have idiots running the Las Vegas Valley Water District, but worst of it all is that we have no rights to the water that runs down the Colorado River. California took it all, doling out small portions to neighboring states in quantities that we can no longer survive on. Ranch lands in Northern Nevada are being purchased wholesale, because of the water that lies beneath them, by people who have not a single solitary clue how to run a ranch or know diddly squat about cattle, yet California takes our water, then expects us to house, water and feed their residents because of the deterioration of their state.
It's not Nevada's fault that California can't take care of itself. Cali only has some of the richest people in the world living there, but they can't cough up and help out their state? How self-absorbed and pathetic.
You know, it appalls me to no end that the U.S. Government wants us to stay on the cutting edge of technology and have the finest minds in the world, but the states forbid us from the education we seek and desire because of their own problems or greed. It's not the students fault that California is in a financial bind, so why should THEY have to pay for it? Those students are trying to obtain an education that will allow them to get out into the workforce to make sure California doesn't go under, but they can't do that with rising tuition costs that make it impossible to go to school.
You know, it's disgusting to think about education in America. In Nevada, teachers start at $36,000 a year, and with the costs associated with living in Las Vegas, it is impossible to make ends meet on that kind of money. We, as teachers, affect the world when we teach our students, we're giving them the tools to succeed and be successful in life, but we are paid close to nothing to do a job that innately ensures the survival of our species.
In the end, this latest round of idiotic behavior by bureaucrats who have no earthly idea what it's like to live in the real world, are going to end up screwing us ALL once again. How sad.
Keep protesting UC students! I'm with you 100%! Do NOT let them up your tuition!
Tonight, I flipped on CNN.com to find that California has raised tuition to all of their public universities by 32%.
My question is:
How in hell are we supposed to get an education if we can't afford it?
The UC protests are close to home. It only takes 5 hours to drive from my apartment in Vegas to the campus of UCLA. If the tuition increase stands in Cali, how are students in Nevada supposed to relax knowing that they just may be next?
What happens in Cali affects us. When the Northridge Earthquake hit Los Angeles in 1994, we felt the tremors here in Vegas. I remember being at a friends house when the apartment started to shake. We turned on the news the next day to find whole sections of the 10 and 5 freeways laying in rubble on the ground. The movies "Speed" and "Lethal Weapon 3" all had scenes in them that were missing sections of freeway because of the quake. Almost overnight, the population of Las Vegas went from 620,000 to over 1.2 million. The city doubled in size because of the quake. Now tell me that what happens in Cali doesn't affect Nevada.
UCLA, UC Berkley, etc, they all have tremendous reputations for turning out some of the finest students. Are they now just reserved for the rich elite that can afford exorbitant tuition fees because of the depth of their parents pocketbooks?
Now with the rising tuition costs, who says that Nevada Governor Jim Gibbons, the man who loves to gut and cut education in Nevada every chance he can get, won't do the same?
It's bad enough that the public education system in Nevada ranks 48th in the nation. Let's add a whole new list of problems that will arise from students leaving California schools to go to universities like UNR (Reno) and UNLV so that they can stay close to home, IF they can even afford tuition here at all with the out-of-state tuition fees. What about Oregon and Arizona as well? Arizona is the only state who is WORSE than Nevada on the national list for the standard of education, but with rising costs, where else are these students going to go?
What's worse is how it will affect campuses like UNLV. Undoubtedly, we will see an increase in enrollment, an increased demand for campus housing and other services provided by the UNLV. How are we supposed to hold the influx of students that will come from this latest case of bureaucratic idiocy? It's bad enough we have highway congestion that has resulted from Californians moving 5 hours up the road to Vegas, taking highways that were built for 620,000 that now have to service 2 million. What about water? Vegas is in the desert. It's bad enough that we have idiots running the Las Vegas Valley Water District, but worst of it all is that we have no rights to the water that runs down the Colorado River. California took it all, doling out small portions to neighboring states in quantities that we can no longer survive on. Ranch lands in Northern Nevada are being purchased wholesale, because of the water that lies beneath them, by people who have not a single solitary clue how to run a ranch or know diddly squat about cattle, yet California takes our water, then expects us to house, water and feed their residents because of the deterioration of their state.
It's not Nevada's fault that California can't take care of itself. Cali only has some of the richest people in the world living there, but they can't cough up and help out their state? How self-absorbed and pathetic.
You know, it appalls me to no end that the U.S. Government wants us to stay on the cutting edge of technology and have the finest minds in the world, but the states forbid us from the education we seek and desire because of their own problems or greed. It's not the students fault that California is in a financial bind, so why should THEY have to pay for it? Those students are trying to obtain an education that will allow them to get out into the workforce to make sure California doesn't go under, but they can't do that with rising tuition costs that make it impossible to go to school.
You know, it's disgusting to think about education in America. In Nevada, teachers start at $36,000 a year, and with the costs associated with living in Las Vegas, it is impossible to make ends meet on that kind of money. We, as teachers, affect the world when we teach our students, we're giving them the tools to succeed and be successful in life, but we are paid close to nothing to do a job that innately ensures the survival of our species.
In the end, this latest round of idiotic behavior by bureaucrats who have no earthly idea what it's like to live in the real world, are going to end up screwing us ALL once again. How sad.
Keep protesting UC students! I'm with you 100%! Do NOT let them up your tuition!
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